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This study addresses the debate surrounding CEO responsible leadership orientation and prospective employees¡¯ perceptions of organizational attractiveness. Proponents of a strategist orientation toward responsibility claim that prospective employees are more likely to view strategists as authentic, and firms led by strategists as more attractive employers. Proponents of an integrator orientation toward responsibility, instead, argue that prospective employees tend to view integrators as more visionary and authentic, firms led by integrators as more attractive. In an effort aimed at reconciliation, we develop a theoretical model integrating the mediating role played by prospective employees¡¯ emotions, and the moderating role played by their moral identity. Results show that a CEO who espouses an integrator orientation, as compared to one who displays a strategist orientation, can engender more positive affect on prospective employees, which further increases their perceived organizational attractiveness. Furthermore, the positive impact of an integrator responsible orientation is more salient when the focal prospective employee has a high level of moral identity. A unique aspect of our research is the use of electroencephalogram technology to assess in real time the positive, neural affect of prospective employees. Our study has implications for future research on responsible leadership.

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