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Although many scholars have approached the Chinese Dream from various perspectives, there have been few attempts to explore how Chinese government at different levels visualizes the Chinese Dream in order to transmit its concept including its grand mission of constructing a harmonious society. From the "Three Represents" to the "Harmonious Society," Chinese cities have long been fond of clunky political slogans which eventually turn out attractive thematic public service advertising posters around the country. As the Chinese Dream is exclusively associated with what President Xi Jinping talks about China’s mission in the 21st century to rejuvenate the great Chinese nation, it is highly political and has been largely mediated in the expression of Chinese national culture. Chinese Dream posters in series titled “The Chinese Dream, My Dream” are now spreading urban China, trying to blend both China’s glorious tradition and its present achievements of reform and development. In so doing, the government can not only reclaim a linkage with traditional Chinese wisdom of political and ideological governance but seeks a kind of consensus in dream ideology as well so as to discipline the common masses. So politically and ideologically oriented, the dream posters are unexceptionally following the government’s efforts to seek solidarity and bureaucratic social management. Since China is huge and not easy to accommodate all from the satisfaction of basic requirements to more sophisticated needs, the evolving Chinese Dream is inevitably plural embodying a belief in values that are more spiritual, and sometimes to the extent of being utopian. It is argued that the greatest challenges China now faces are those of building a set of “national” values that can progressively be considered as “universal” rather than systematically trampling them to serve selfish interests. This talk will examine closely a cluster of these dream posters to analyze not only their visuality as a role player in transmitting the government’s dream ideology but also their far-fetched and unrealistic high-sounding spiritual nourishment that may give rise to ideological issues for further consideration.
Speaker’s Bio£º
Yang, Jincai, (BA in English at Soochow University, MA and Ph. D. in British and American Literature at Nanjing University) is currently Professor of American Studies and Comparative Literature and Director of the Institute of Foreign Literature, Vice Dean of the School of Foreign Studies at Nanjing University, and the chief editor of the Chinese noted Journal of Contemporary Foreign Literature. He is also an active leader of several academic associations including Vice President of China Association for the Study of American Literature. He studied as a special student (1996-1998) and worked as a Visiting Scholar (2007-2008) at Harvard University in the United States, and was Visiting Scholar at the University of Hong Kong and Australian National University on several occasions. He was the recipient of numerous awards and honors, including the First Prize for Research in Philosophy and Social Sciences by Jiangsu Provincial Government in 2003, the title of Excellent Talented Teacher of the New Century by the Ministry of Education in 2007. Professor Yang specializes in British and American literature, and has contributed to various journals a huge range of essays and articles. He has published many academic books, including Herman Melville and Imperialism: A Cultural Critique of Melville’s Polynesian Trilogy (Nanjing UP, 2001), A New Literary History of the United States, Vol. III (Shanghai Foreign Language Education Press, 2002) and American Renaissance Authors: A Political and Cultural Reading (Shanghai Foreign Language Education Press, 2009). He translated and edited Typee, Omoo and Mardi (Culture and Art Press, 2006). His recent publications include “The Critical Reception of Herman Melville in China” (Leviathan 14.2, 2012), “Ecological Awareness in Contemporary Chinese Literature” (Neohelicon 39. 1, 2012), “Environmental Dimensions in Contemporary Chinese Literature and Criticism” (East Asian Ecocriticisms: A Critical Reader by Palgrave, 2013), “Political Interrogation in Contemporary Chinese Fiction” (Neohelicon 41. 1, 2014)) and “Toni Morrison’s Critical Reception in China” (Faulkner and Morrison by Southeast Missouri State UP, 2013).
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