ÉϺ£ÖÎÀíÂÛ̳µÚ545ÆÚ
±êÌ⣺Research on Customer-to-Manufacturer Model in Platform Supply Chain£¨Æ½Ì¨¹©¸øÁ´µÄÏû·ÑÕ߶ÔÔì×÷ÉÌģʽ×êÑУ©
Ñݽ²ÈË£ºÌïÁÖ½ÌÊÚ£¬¸´µ©´óѧÖÎÀíѧԺ
Ö÷³ÖÈË£º·¶Ó×¾ü½ÌÊÚ£¬Ð±¦GGÖÎÀíѧԺ
¹¦·ò£º2024Äê12ÔÂ4ÈÕ£¨ÖÜÈý£©£¬ÏÂÎç14:30
µØÖ·£ºÐ±¦GGУ±¾²¿¶«Çø1ºÅÂ¥ÖÎÀíѧԺ477»áÒéÊÒ
Ö÷°ìµ¥Ôª£ºÐ±¦GGÖÎÀíѧԺ¡¢Ð±¦GGÖÎÀíѧԺÇàÀÏ´óʦÁªÒê»á
Ñݽ²È˼ò½é£º
ÌïÁÖ£¬¸´µ©´óѧÖÎÀíѧԺÖÎÀí¿Æѧϵ½ÌÊÚ¡¢²©Ê¿Éúµ¼Ê¦¡¢¸±ÏµÖ÷ÈΡ£×êÑÐÁìÓòΪÃæÏòƽ̨¹©¸øÁ´µÄÔËÓª¾ö²ßÎÊÌ⣬Éæ¼°µçÉÌƽ̨¡¢¹²Ïíƽ̨¡¢ÔÚÏß·þÎñƽ̨µÈ¡£×êÑгɾͰ䷢ÔÚJMR¡¢MKSC¡¢MS¡¢MSOM¡¢OR¡¢POM¡¢¡¶ÖÎÀí¿Æѧѧ±¨¡·µÈ¹ú¼ÊÓë¹úÄÚ³ÛÃûÆÚ¿¯¡£Ö÷³Ö¹ú¶È×ԿƽÜÇàÏîÄ¿¡¢ÓÅÇàÏîÄ¿£¬Í¬Ê±Ö÷³Ö»ò²Î¼ÓÊÊ¿Ú¿ÉÀÖ£¨ÉϺ££©¡¢»ªÎª¼¼ÊõÓÐÏÞ¹«Ë¾¡¢»ª×¡¼¯ÍÅ¡¢Öйú¶«·½º½¿ÕµÈ¶à¸öÆóÒµÏîÄ¿¡£µ£ÈÎProduction and Operations ManagementµÄSenior Editor, Decision SciencesÓëService ScienceµÄAssociate Editor£¬¡¶ÓªÏú¿Æѧѧ±¨¡·±àί»á¸±Ö÷ÈΣ¬ÒÔ¼°¡¶ÏµÍ³¹¤³ÌÀíÂÛÓëʵ¼Ê¡·¡¶ÏµÍ³ÖÎÀíѧ±¨¡·µÄ±àί¡£
Ñݽ²ÄÚÈݼò½é£º
One primary reason for the high failure rate of developing new products is that the manufacturer lacks an accurate understanding of the market. The emerging Customer-to-Manufacturer (C2M) model leverages online platforms as the digital intermediary to help manufacturers identify niches through the platform-wide information and launch new products that are truly aligned with consumer needs. This study explores the strategic and economic implications of adopting the C2M model within online marketplaces. Our findings offer valuable insights for both managerial and regulatory bodies regarding the implementation and impacts of the C2M model.
Ó½Ó¿í´óʦÉú²ÎÓ룡
