ÉϺ£ÖÎÀíÂÛ̳µÚ461ÆÚ£¨Ìï째±½ÌÊÚ£¬Öйú¿ÆѧԺ´óѧ£©

±êÌ⣺¹©¸øÉÌ´´Ð¶à³ïÖеÄÑòȺЧӦ£ºÀ´×ÔKickstarterµÄÖ¤¾Ý£¨Herding behavior in supplier innovation crowdfunding: Evidence from Kickstarter£©

Ñݽ²ÈË£ºÌï째±½ÌÊÚ£¬Öйú¿ÆѧԺ´óѧ¾­¼ÃÓëÖÎÀíѧԺ

Ö÷³ÖÈË£ºÁºÓ×Õ䲩ʿ£¬Ð±¦GGÖÎÀíѧԺ

¹¦·ò£º2021Äê6ÔÂ18ÈÕ£¨ÖÜÎ壩£¬ÏÂÎç14:00

µØÖ·£ºÐ£±¾²¿¶«ÇøÖÎÀíѧԺ420ÊÒ

Ö÷°ìµ¥Ôª£ºÐ±¦GGÖÎÀíѧԺ¡¢Ð±¦GGÖÎÀíѧԺÇàÀÏ´óʦÁªÒê»á

Ñݽ²È˼ò½é£º

    Ìïì§£¬ÖÎÀíѧ²©Ê¿£¬¸±½ÌÊÚ£¬×êÑÐÉúµ¼Ê¦£¬Öйú¿ÆѧԺÐé¹¹¾­¼ÃÓëÊý¾Ý¿Æѧ×êÑÐÖÐÐÄÐé¹¹ÉÌÎñ×êÑÐÊÒÖ÷ÈÎÖúÀí£¬Öйú¿ÆѧԺ´óѧ¾­¼ÃÓëÖÎÀíѧԺÐé¹¹ÉÌÎñϵ¸±Ö÷ÈÎ£¬¼ÓÄôó¶àÂ׶à´óѧ½Ó´Í½ÌÊÚ£¨Visiting Professor£©¡¢Ïã¸Û³ÇÊдóѧ×êÑÐÔ±£¨Research Fellow£©¡¢Ïã¸ÛÀí¹¤´óѧ½Ó¼ûѧÕß¡¢Ïã¸ÛÁëÄÏ´óѧ½Ó¼ûѧÕßµÈ¡£2005Äê±ÏÒµÓÚÇ廪´óѧ¹¤Òµ¹¤³Ìϵ¡¢Ç廪´óѧÍÆËã»ú¿ÆѧÓë¼¼Êõϵ£¬»ñ¹¤Ñ§Ñ§Ê¿Ñ§Î»£»2010Äê±ÏÒµÓÚÖйú¿ÆѧԺºÍÏã¸ÛÀí¹¤´óѧ£¨½áºÏÔì¾Í£©£¬»ñÖÎÀíѧ²©Ê¿Ñ§Î»¡£ÖØÒª×êÑз½ÏòΪÐé¹¹ÉÌÎñ¡¢¶à³ï¡¢¹©¸øÁ´½ðÈÚ¡¢ÐÅϢϵͳ¡¢ÁãÊÛ¡¢µç×ÓÉÌÎñ¡¢ÎïÁ÷Ó빩¸øÁ´ÖÎÀíµÈ¡£×÷Ϊȫ¹ý³Ì²Î¼ÓÕß£¬×·ËæºÍЭÖúÎÒ¹ú³ÛÃû¾­¼Ãѧ¼Ò¡¢µÚ¾Å½ì¡¢µÚÊ®½ìÈ«¹úÈË´ó¸±Î¯Ô±³¤³É˼ΣÏÈÉúºÏ×÷Ìá³ö¡¢·¢Õ¹¼°ÀûÓÃÍƹãÐé¹¹ÉÌÎñÀíÂÛ¡¢´´½¨Ðé¹¹ÉÌÎñѧ¿Æ£¬Æä¼äÔø¼æÈζà¼Ò³ÛÃûITÆóÒµ¡¢µç×ÓÉÌÎñÆóÒµºÍóÒ×¼¯ÍÅ×ÊÉîÕ÷ѯÕÕ·÷¡¢×ÊÉîÊý¾Ý·ÖÎöʦ¡¢Õ÷ѯ×ܼࡢ¼¯ÍŸ±×Ü¡¢COO¡¢¹©¸øÁ´½ðÈÚÕÕ·÷ר¼ÒµÈÖ°£¬ÔÚÆóÒµÒ»Ïß´ÓÊÂÐé¹¹ÉÌÎñ¡¢¹©¸øÁ´½ðÈÚ¡¢ÁãÊÛ¡¢µçÉÌ¡¢ÎïÁ÷Ó빩¸øÁ´ÖÎÀíµÈÁìÓòÉÌÒ·íÂÛ×êÑкÍÏÖ³¡Êµ¼ÊÊ®¶àÄê£¬Ð­Öú²¢ÓëÍôÊÙÑô½ÌÊڵȹ²Í¬Ìá³ö¡¢·¢Õ¹¼°Êµ¼ÊÀûÓù©¸øÁ´¹¤³ÌÀíÂÛ¡£

    ÔÚEnergy Policy£¬Journal of the Association for Information Systems, International Journal of Production Economics, OMEGA, Information Sciences, Journal of Retailing and Consumer Services,ϵͳ¹¤³ÌÀíÂÛÓëʵ¼Ê¡¢ÖйúÖÎÀí¿ÆѧµÈ¹úÄÚ±í³ÛÃûѧÊõÆÚ¿¯°ä·¢Ñ§ÊõÂÛÎÄ70Óàƪ£¬ÔÚ¿Æѧ³ö°æÉç³ö°æѧÊõרÖøÈý±¾£¬ÔÚÖйúÖÎÀí°¸Àý¹²ÏíÖÐÐÄÊÕ¼ÆóÒµÖÎÀí°¸Àý2ƪ£¬¶àƪÕþ²ß»ã±¨°ä·¢ÓÚ¡¶¾­¼ÃÈÕ±¨¡·¡¶¹âÃ÷ÈÕ±¨¡·µÈýÌå¡¢±»¹ú°ìÑ¡È¡»òµÃµ½µ³ºÍ¹ú¶È¸¨µ¼ÈËÅúʾ£»»ñµÃÔ̺¬ÉϺ£ÊпƼ¼½øÈ¡½±¡¢ÖйúÎïÁ÷Óë²É¹º½áºÏ»á¿Æ¼¼½øÈ¡½±¡¢ÉϺ£ÊÐÇàÆÖÇø¿Æ¼¼½øÈ¡½±µÈ½ü20Ïî¿Æ¼¼½±Ïî¡£µ£ÈοƼ¼²¿¡¢¹ú¶ÈÌìÈ»¿Æѧ»ù½ðίµÈÏîÄ¿ÆÀÉóר¼Ò¡¢ºÓ±±Ê¡½ÌÓýÌü³Á´óÏîÄ¿ÂÛ֤ר¼Ò¡¢°¢Àï°Í°Í¼¯ÍŲ©Ê¿ºóÈëÕ¾ÆÀÉó´ð±çר¼ÒµÈ£»Ö÷³ÖÔ̺¬¹ú¶ÈÌìÈ»¿Æѧ»ù½ð¡¢±±¾©ÊÐÌìÈ»¿Æѧ»ù½ð¡¢ÉϺ£ÊвúѧÑкÏ×÷ÏîÄ¿µÈ¶àÏîµ±¾ÖÔÞÖúÏîÄ¿ºÍÆóҵίÍпÎÌ⣻µ£ÈÎManufacturing & Service Operations Management£¬Energy Policy£¬International Journal of Production Economics£¬ÖÎÀíÊÀ½ç£¬ÏµÍ³¹¤³ÌÀíÂÛÓëʵ¼ÊµÈ20¶à¸ö¹úÄÚ±í³ÁҪѧÊõÆÚ¿¯µÄ±à×ë»òÉó¸åÈË¡£

Ñݽ²ÄÚÈݼò½é£º

Despite a growing body of research that has investigated the impacts of social effect on the amount pledged in crowdfunding, some questions remain unclear. How does herding behavior influence the performance in supplier innovation crowdfunding, and is such behavior rational? What are the primary mechanisms of herding behavior? Based on a panel data set from Kickstarter, we find that it is rational herding rather than information cascade that has a positive effect on the performance in supplier innovation crowdfunding, that is, later backers will combine their private information about projects with others¡¯ contributions to make decisions. Prior contribution acts as the quality signal and affects the later crowdfunding performance. The empirical studies also testify that information asymmetries, word of mouth effect, network effect, and rational behavior are the primary mechanisms of herding in supplier innovation crowdfunding.

Ó­½Ó¿í´óʦÉú²ÎÓ룡